LET'S TALK
START HERE
Book a conversation with Kristel Vanderlinden. We'll talk about your brand, your challenge and what makes sense. No obligation, no pitch deck. Just a real conversation.
Or reach out directly: kristel@futurekind.be
Kristel Vanderlinden is a cultural strategist, keynote speaker
and trend researcher with over 30 years of experience at the
intersection of marketing, culture and strategy. She is the
founder of Futurekind and is recognised as Belgium's first
femtech futurist: a leading voice on the future of female
health, wealth and identity, and how these forces are reshaping
culture, markets and value systems.
Kristel operates from Belgium and the Netherlands and works with
brands and organisations across Europe. She is regularly cited
in the press and invited to speak at conferences and brand events
internationally; a reference voice on culture, marketing
strategy and female futures.
She is the author of Evalutie: a book exploring female
identity, self-evaluation and the shifting norms that shape how
women see themselves and their place in the world.
CAREER AND CREDENTIALS
Before founding Futurekind, Kristel built her career across the
world's leading strategy, advertising and foresight organisations.
Head of Strategy
International advertising agencies
30+ years leading strategy across brand, culture and
communications
Global Account Director (8 years)
Lowe Amsterdam/london/Paris: Unilever Global Director
Led global strategy for one of the world's largest consumer
brands
Head of Strategy & Managing Partner
Ogilvy
Senior leadership across strategy and client direction
Head of Strategy & Managing Partner
Boondoggle
Strategic and creative leadership
European Director
The Future Laboratory
Led European operations of one of the world's leading foresight
and trend consultancies
Futurist in Residence
Cronos Group
Embedded futurist role within one of Belgium's leading
technology groups
TREND RESARCH, PRESENTATIONS, REPORTS, WHITEPAPERS
Kristel delivers trend presentations, trend reports and
strategic whitepapers in Dutch, English and French. Her research
spans consumer culture, generational behaviour, female futures
and emerging market categories developed for brand teams,
leadership groups and conference audiences across Europe.
Topics she has researched, published and presented on include:
Retail futures · Luxury retail · Generation Beta · Generation Z
· Millennials · Generation X · Non-generational thinking ·
Female futures · Female fandoms · Future of food · Nowstalgia ·
Dark mode futures · Cultural signs and signals · PIM trend report
· Modern parenting · Neo-Muslim consumer · Wellbeing futures ·
Hospitality futures · Futures of care · Marketing strategy ·
Brand strategy · Cultural intelligence · Innovation strategy ·
Femtech · Consumer behaviour · Female health and wealth ·
Identity futures · Subcultures and micro-communities
LANGUAGES
Kristel presents, writes and consults in Dutch, English and
French.