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Trend Rave · On the water · Wed 16.09.2026
Come aboard:
we're expecting you(r brand)
Love Boat energy, culture cargo. A '70s boat, a cruise on the water, one sharp talk and a round table with three culture makers ... topped off with DJ sets by DJ Polly Pocket, drinks, bites and beats on the deck. Nostalgia is a trend; we're just sailing it.
Ideally to bring your whole crew!
In a nutshell
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⛵ A '70s boat : De Limburgia, Scheepvaartkaai Hasselt
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🧠 The talk: The New Wave :branding with cultural relevance
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🎤 Round table with Marylène Madou, Jordy Arthur & Wouter Medaer
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🪩 DJ Polly Pocket on deck : drinks, bites & beats on the water
Wed 16.09.2026 · 13:00–17:00 · De Limburgia, Scheepvaartkaai Hasselt
€149 pp incl. VAT · limited deck space
Relevance doesn't have a rate card.
THE IDEA
Some brands spend millions chasing attention. Others catch a cultural wave at exactly the right moment and let culture do the heavy lifting.
The difference isn't budget.
It's knowing which trends can carry your brand, and when to jump on.
Welcome to The New Wave: how cultural trends are writing the new marketing playbook.
In her 40-minute talk, Kristel Vanderlinden (founder of Futurekind) shows how brands grow on the waves of consumer behaviour: fresh insights, the big cultural trends of today, and the best cases of brands that really made the shift. With concrete take-outs for marketers: what to embrace, what to skip, and how to time it.
Then three culture makers take the deck for a round table: how do you build cultural relevance in real life: as a designer, a creator and an agency? All of it on a gently moving '70s boat, interrupted exactly as often as needed by resident DJ Raisa 'Love Boat' Moureau.
The Crew
Marylène Madou
Culture Maker · Maison Madou
Young designer and founder of Maison Madou: a cultural brand built on a distinct visual world. On how design turns products into culture and a name into a maison.
Wouter Medaer
Founder Visuals Internationals
Young creative entrepreneur behind Visuals International, the design agency that helps brands become culturally relevant. On what that shift looks like from the inside.
Jordy Arthur
Culture Maker- creative powerhouse - fashion designer
Fashion creator and designer for the next age. On building culture through storytelling and why the most everyday things hype the hardest.
Kristel Vanderlinden
Founder of Futurekind, Belgium's first femtech futurist and author of Evalutie. Brings The New Wave - how cultural trends are writing the new marketing playbook - and steers the round table
The itinerary
DON'T MISS THE BOAT, LITERALLY
13:00
16 Sept
Boarding
Drinks & beats by Raida Moureau, '70s grooves, sea legs recommended
14:00
16 Sept
The trend talk
The Talk (30 min) Kristel Vanderlinden, founder Futurekind: The New Wave: how cultural trends are writing the new marketing playbook. Fresh insights, today's big cultural trends, best cases of brands that made the shift, and take-outs for marketers
14:40
16 Sept
Cruise table
Round Table (20 min) Culture makers Marylène Madou, Jordy Arthur & Wouter Medaer on building cultural relevance in real life
15:10
16 Sept
Deck Party
Golden hour on the water with my DJ beste Raïsa Moureau ( see picture), drinks & bites
17:00
16 Sept
Arrival harbour 16:00
Party ends at 17h00