WHERE SIGNALS BECOME STRATEGY
THE DROP
The Drop is where Futurekind releases its cultural intelligence. Each drop decodes a shift in culture, behaviour and identity translating signals into strategic foresight for brands, founders and the culturally curious. With an additional lens on female-driven change, where some of today's most overlooked shifts are taking shape.
Available drops
DROP 02
Modern parenthood 2026
Slash parenting - ouderschap anno 2026
Een culturele analyse van het moderne ouderschap, in opdracht van ouderplatform Maison Slash. Hoe identiteit, technologie en gezin opnieuw geschreven worden door een nieuwe generatie ouders, richting 2030.
Versie: NL only.
trend whitepaper for Maison Slash
DROP 01
SYSTEMS × CHAOS
Marketing in the AI age
Marketing in the AI age. How AI is restructuring marketing in 2026 and why the next competitive edge lies in human creativity, craft and culture.
A dual-perspective trend report by Futurekind (BE) and TrendOne (DE), commissioned by PIM Netherlands
Released February 2026 · NL only · 40 pages
