THE SESSIONS
WHERE CULTURE BECOMES FLUENCY
The new competitive advantage is cultural fluency: the ability to generate meaning, build worlds and earn fan obsession. These are the rooms where you build it: monthly webinars, a two-day masterclass series, or bespoke programs for your organisation. Warning: may cause strong opinions in meetings.
THE CULTURE CRUISE · 16.09.2026 · THE ANTI-SLOP PLAYBOOK · CULTURE D*CODED · 21.10.2026 · CULTURE N*CODED · 20.11.2026 · 12ANTWERP · TREND RAVE · KEYNOTES · IN-COMPANY ·
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Three ways to catch us live still this 2026.
A trend rave on the water, a monthly shot of foresight over lunch, and the two-day fluency course. Pick your format or collect all three like the culture connoisseur you are.
THE CULTURE CRUISE
TREND RAVE - ON THE CANAL OF ALBERT
Love Boat energy, culture cargo and a trend rave afloat.
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Wed 16.09.2026 · 13:00–17:00 · De Limburgia, Hasselt
A '70s boat, a cruise on the water and one sharp talk: The New Wave. How cultural trends are writing the new marketing playbook.
Round table with culture makers Marylène Madou, Jordy Arthur & Wouter Medaer, and DJ Polly Pocket on deck.
149€
*incl VAT
THE ANTI-AI-SLOP MARKETING PLAYBOOK
Monthly webinar · Drop 01 · Over lunch
A vision on creating distinctive marketing in the AI sea of sameness.
Wed 23.09.2026 · 12:30–13:15 · live + 21-day replay · new drop every month
The opening drop of Kristel's monthly lunch webinar series.
AI has democratised creation but mostly flattened it. The result: a sea of sameness, content that clicks perfectly but never sticks.
This is the playbook for standing out in it.
129€
*early bird 99€
CULTURE D*CODED & N*CODED
CULTURE CODED MASTERCLASS SERIES - 12ANTWERP
The two-day masterclass on consumer shifts, trends & brand growth
Wed 21.10 & Fri 20.11.2026 · one day or two full days
Day one you learn to read culture.
Day two you write your brand into it, with the Brandlore Codex.
Keynotes, hands-on workshops, curated lunch and inspiring speakers/teachers with a network moment to close each day. Limited seats, big opinions.
from 895€
Everything you just read, also available in private or bespoke.
The masterclasses as an exclusive day for your team, a tailor-made workshop, an inspiration session, a keynote or your own Trend Rave: custom content, venue of your choice.
Delivered in English, Dutch or
French; fluent in culture in all three.
Yes, we make house calls.