THE SESSIONS
WHERE CULTURE BECOMES FLUENCY
The new competitive advantage is cultural fluency: the ability to generate meaning, build worlds and earn fan obsession. These are the rooms where you build it: monthly webinars, a two-day masterclass series, or bespoke programs for your organisation. Warning: may cause strong opinions in meetings.
MONTHLY WEBINARS . THE CULTURAL FLUENCY ECONOMY. THE LAB · HOW TO CREATE CULTURAL VALUE .CULTURE *CODED LAB · 20.11.2026 · & 03.12.2026 · 12ANTWERP · TREND RAVE · KEYNOTES · IN-COMPANY ·
UP NEXT
Two (direct) ways to catch us live still this 2026.
A monthly shot of foresight over lunch, and the two-day consumer behavior strategy lab. Pick your format or collect both like the culture connoisseur you are.
Monthly webinar · Drop 01 · Over lunch
THE CULTURAL FLUENCY ECONOMY
Thu 29.10.2026 · 12:30–13:15 · live · new drop every month
Where shifting from fast moving consumer goods to fast moving cultural goods.
The opening drop of Kristel's monthly lunch webinar series.
Status used to hang in your closet. Now it lives in your fridge, on your bathroom shelf and in the running club you only hear about from a friend. Food, beauty and sport are where people prove they're in the know, and money alone can't buy that. Welcome to the Fluency Economy, where knowing the cultural codes is the start to cultural value.
79€ ( TAV included)
CULTURE CODED MASTERCLASS SERIES - 12ANTWERP
CULTURE *CODED LAB
Fri 20.11.2026 and Thu 03.12.26 · two full days
The two-day strategic lab on consumer shifts, trends & brand growth
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2 days inside the minds, behaviours and worlds of consumers.
Day one you learn to read the new consumer. Day two you build your brand world around them, with our Brand World Building model.
Six labs, from trends and AI to microcommunities and storytelling, plus a hands-on World Building Lab, a curated lunch and drinks to close.
Max. 25 seats.
€1.695 excl. VAT
€1.495 early bird until 16 Oct
Groups: −10% from 2 · −20% from 5
Everything you just read, also available in private or bespoke.
The masterclasses as an exclusive day for your team, a tailor-made workshop, an inspiration session, a keynote or your own Trend Rave: custom content, venue of your choice.
Delivered in English, Dutch or
French; fluent in culture in all three.
Yes, we make house calls.