FROM CULTURE TO CONCEPT
The Lab is where cultural intelligence becomes something real. New products, retail concepts, brand worlds and collaboration formats built around the target groups and micro-communities your brand hasn't reached yet.
Not advertising.
Not campaigns.
Genuine cultural creation.
Somewhere between a foresight consultancy and a design studio: ideas-led, culture-first, generation-aware.
Culture first.
Always.
We start where culture is moving, not where your category has always been. We identify the communities, identities and shifts that are reshaping demand and then we build something that belongs there.
The Lab doesn't produce advertising.
It produces real things: products that people want to own, concepts that change how a category works, business models built for the communities of tomorrow.
Our methodology of embracing culture is driven by cultural curator, Kristel Vanderlinden, marketing specialist, futurist and trend watcher with over 25 years experience in building cultural relevant brands.
A taste of what we can build
These are teasers, the opening thought. The full concept, research, target group strategy and execution roadmap is what we develop together.
WHAT IF THE FEMALE CYCLE BECAME AN IMMERSIVE RETAIL EXPERIENCE?
WHAT IF WE CREATE AN INVESTMENT BANK FOR WOMEN ONLY?
WHAT IF WE CREATE A CHOCOLATE INFUSED WITH EXTRA'S FOR WOMEN IN MENOPAUSE?