2 days inside the minds, behaviours and worlds of consumers.

Get the full Culture *Coded Lab programme: every lab, every timing, every speaker, plus the Brand World Building model you'll work with.

In the programme
→ The full two-day timetable, from The Baseline to the closing drinks
→ All six labs, with Kristel Vanderlinden, Billie Gielen, Rein Meirte, Aster Breekweg and Peter van Wijnaerde
→ A first look at Brand World Building: how Burberry owns the rain and Tony's breaks its bar on purpose
→ What you'll walk away with, so you can make the case to your manager